Mad%20Parrot%20Media

Radio, TV & VOD

A leading Radio Advertising Agency.

We recognise the undeniable impact of radio and the broader audio landscape in cultivating brand recognition. As a radio advertising agency based in Manchester and London, we streamline the process of booking airtime on commercial stations, ensuring simplicity from initial brief to broadcast.

Our team excels in crafting compelling radio ads and captivating audio content – helping your brand to connect and resonate with key listening demographics.

Truly effective targeted cross-channel media activation starts here.

What is Radio Advertising?

Radio advertising refers to the promotion of products, services, or brands through broadcasts on radio stations. This medium enables advertisers to convey their messages effectively through engaging storytelling, memorable slogans, and persuasive calls to action, thus driving brand awareness, sales, and customer engagement.

Is radio advertising still effective in 2024? Yes according to with brands spending more on radio advertising than ever before.

  • Ad spending in the Traditional Radio Advertising market is projected to reach US$0.82bn in 2024.

  • Ad spending is expected to show an annual growth rate (CAGR 2024-2028) of 1.20%, resulting in a projected market volume of US$0.86bn by 2028.

How One Day Can Help

Planning and buying Radio Advertising changed substantially in the past few years with a lot more placements and audience targeting options. These include traditional radio but also mobile apps, smart speakers and more based on user profiles.

We at One Day, as an integrated agency working all media from digital to broadcast options, have extensive experience in not only “old” approaches but also new ones delivering high-performing radio campaigns for budgets of all sizes. Both local and nationwide.

Our work ranges from small brands with local radio advertising to large budgets covering nationwide.

A leading BVOD, VOD, Connected TV and Broadcast TV Advertising Agency.

The living room environment changed, and the TV is not a TV anymore.

As one of the Top 50 Integrated Agencies, our team has extensive experience in all things TV Advertising planning, buying and optimising with brands of all sizes including TV Sponsorships. As a specialised TV Advertising Agency, we can help you plan a TV advertising campaign across broadcast, VOD or both depending on objectives ranging from 5-digit budget marketing to multimillion-pound across any industry. Finally, as a TV Advertising Agency, we work with all broadcasters and TV networks

Broadcast TV Advertising

Broadcast TV channels are still champions of reach and scale even though some digital channels are coming close. TV adverts provide scale, trust, reputation, and frequency, and if tied in with a great message, unparalleled efficacy.

There is a range of options across multiple broadcast networks and TV channels, from daytime TV to sponsorships, and more. We’re a team of TV buying and planning specialists with experience with some of the largest brands in the world, get in touch for a bespoke schedule.

 

App-based Streaming Service Advertising.

App-first streaming services such as Netflix, Disney+, Now TV, Prime Video and others offer multi-device targeting opportunities and, like network Broadcast Video-On-Demand, highly-engaged audiences keen on their favourite tv shows and movies.

Along with demographics targeting and other standard options, the biggest opportunity is engaging with fans directly by doing brand-advert tie-ins.

VOD Advertising: AdSmart from Sky.

With access to over 100+ channels, Sky AdSmart gives advertisers the chance to utilise the impact of TV to their advantage. Sky AdSmart allows advertisers to serve different ads to different audience segments based on demographics such as age, location, lifestyle, family members and more. This can be beneficial to companies that sell a variety of products. For example, a car company may want to show a person’s carrier to a family whereas a sports car may be more relevant to an affluent single male. 

Further benefit can also be gained from Sky Advance which offers unique targeting options based on audiences viewing habits, your own customer data or the frequency or schedule you want your ads to appear.

YouTube Advertising and YouTube Ads.

Youtube attracts billions of people each month meaning ads can have a huge reach. Step away from character limits and build engaging and unique videos that capture the essence of your brand. 

Target people who have interests that are important to you and your business based on the content they are viewing and interacting with. Youtube offers a variety of placements that each have their own benefits and cater to different objectives.

Let’s talk about what
madparrot media, can do for you!

Get in Touch